TPA - Co-op Advertising Planning, Management, Valuation and Administration

Your Trade Promotion Management Solution

Why You Need 'True Value'

'True Value' is a unique concept exclusive to TPA. Being part of a large advertising agency that places media and produces catalogs and inserts for retailers, we have unique access to up-to-date media rates and cost databases. This 'True Value' information is compared to the actual amount being claimed by retailers to determine whether our client is getting a 'fair value' for their co-op advertising investment. 'True Value' was originally intended to help sales people negotiate with retailers and has helped our clients save millions of dollars over the years. Now, with the advent of Sarbanes-Oxley requirements, this same information is being used to help our clients categorize these expenditures between expenses vs. revenue reductions.